Meiré und Meiré
At the IAA 2019, BMW kicked off its new trade-fair strategy, shifting focus from a product-based presentation to a highly engaging and shareable experience. The fair booth, designed by Meiré und Meiré creative design consultancy centered around BMW's brand core 'joy' and presented solutions for the future of mobility. Bolon was chosen and implemented due to its progressive material and top-quality – two elements that suit BMW's modern luxury.
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