Creative duo Hanna Marzouki Widlund and Rami Hanna are the minds behind some of today’s most inventive fashion and lifestyle concepts. We sat down with the duo to talk personal expression, the correlation between fashion and interiors, and choosing BKB Sisal flooring for their new creative studio.
Founded by Hanna Marzouki Widlund and Rami Hanna, HA/NA Productions’ creative studio in central Stockholm serves as a hub for shaping the worlds of contemporary fashion and lifestyle brands. With Scandinavian neutrals as part of the duo’s core style, anchoring their new studio interior with a warm and cohesive foundation through BKB flooring felt instinctive.
“We love pairing a calm foundation with more expressive accents, introducing colour through smaller details. For us, interiors are a natural extension of personal style, a way of expressing who you are beyond what you wear,” says Hanna Marzouki Widlund.
The BKB collection is shaped by ‘quiet luxury’. Walk us through why the BKB Dune flooring felt perfect for this project?
“The sisal-like flooring has a classic look that’s always in style. We wanted to create flow and connection between the different areas to enhance the sense of openness. The BKB flooring plays a key role in this, running from the hallway into the styling room, tying the space together while making it feel larger,” says Hanna.
What roles do texture and tactility play in shaping fashion and interiors?
“Much like pieces in an outfit, textures in interiors help create a more layered and interesting whole. They add depth, contrast, and a tactile dimension that brings the space to life and makes it feel more considered and inviting,” says Hanna.
Bolon often incorporates shoes when photographing our products. Which shoes do you think would pair well with the BKB flooring?
“My vintage Prada ’90s pumps, I return to them time and time again in my styling work. To me, they’re a perfect match for Bolon,” says Hanna.
Do you see fashion and interiors as extensions of the same language?
“For us, fashion and interiors are closely intertwined. We’ve always been drawn to strong interiors and architectural locations when shooting, and they’ve become an essential part of our visual language. Often, the creative concept for a fashion shoot is built around the space itself, with the interiors becoming the starting point and shaping the direction,” says Rami Hanna.
Choosing the BKB Sisal flooring in Dune laid the foundation for a warm and lived-in creative space, realising the vision of a studio that feels more like a home than a showroom. “We wanted to create an inspiring space where we can explore ideas, while still making the studio feel like a home,” says Rami.