– We believe the timing is right to launch our new base collection with help of a VR solution. Our design flooring is perfect for large public spaces and Emerge is created with that in mind, therefore I am so pleased that we can offer our customers a tool for them to explore our products in detail and to see them in a grander scale, without going to a physical space, says Annica Eklund, the company’s Chief Creative Officer.
The 11th of January BOLON will launch the new VR solution. The virtual world consists of an architectural space were the user will explore a hotel, a museum and an office, all with flooring from the Emerge collection together with design pieces and unexpected features. It all can be discovered via computer. For an upgrade experience, VR glasses will turn the spectator into an explorer of the BOLON brand.
BOLON see this digital launch as a big step towards new market and business needs, but also as a step towards how to optimize the perception of the product and highlight it in a well-deserved universe for optimal awareness. By going virtual the global company has the opportunity to service its costumers at the same time no matter where they live.
– We look forward to the response from the market. It feels so exciting to finally be able to launch a collection at the same time globally, with a technical solution that we feel certain will service costumers today and into the future in best possible way without compromising on the environment, Annica continues.