"When we were thinking about our 2019 collection, we knew we wanted to connect with the anniversary and base it around this idea of celebration" Petra lundblad, designer at bolon
Bolon’s latest collection, Diversity, is the result of this sense of occasion. “While we always try to do something new with each collection, this one is a little bit different,” says Lundblad. “We wanted to make something that felt playful, and that was about bringing different elements and colours together.” In this vein, Diversity puts pattern front and centre, and represents a fresh approach for the company in its 70th year.
Up until now, distinct patterns such as these have only appeared in Bolon By You, a range designed for customisation. But, as Lundblad explains, Diversity further builds in the freedom for customers to bring together divergent patterns in a single space. For Lundblad, this is indicative of a growing feeling of boldness and experimentation at Bolon. “I think ‘diverse’ is a good word for the way we are working at the moment, in that we are exploring new business areas and materials for the future,” she says.
“And that’s what the Diversity collection is all about.”
Up until now, distinct patterns such as these have only appeared in Bolon By You, a range designed for customisation. But, as Lundblad explains, Diversity further builds in the freedom for customers to bring together divergent patterns in a single space. For Lundblad, this is indicative of a growing feeling of boldness and experimentation at Bolon. “I think ‘diverse’ is a good word for the way we are working at the moment, in that we are exploring new business areas and materials for the future,” she says. And that’s what the Diversity collection is all about.”
This is an article originally published in Bolon's 2019 magazine, We Love. Download the full magazine here.
