“Elements about going into nature,” says Marie Eklund, Bolon’s CEO. “For us, it’s a collection based around classic Scandinavian design.” At this point Annica Eklund, Bolon’s creative director, interjects. “But the other very important thing,” she says, “is that Elements is really a collection which broadens out the kind of spaces Bolon can work in.”
The Elements collection represents new territory for Bolon. As the flooring company has grown and developed, it has received a number of requests to provide flooring for large-scale projects: sprawling spaces whose sheer footprint presents challenges for architects trying to provide high-quality flooring on the required scale. “It’s important to understand how Bolon flooring can be a good element for architects and we always want to help to design rooms where people feel good,” says Marie. “You want to create a warm atmosphere that embraces you with good design, colour and material,” adds Annica, who further explains that Bolon wanted to develop a new collection that would possess all of the brand’s design values, but in a way that felt appropriate for large-scale developments. “Bolon flooring is one element in a total environment,” she says, “but it’s a very important element.”
It was this line of thought that provided the idea behind Elements, a new collection intended to make Bolon flooring available to a wider audience than ever before. The collection encompasses a range of 10 designs, all of which are made from recycled materials and which are available in both rolls and tiles. “There’s a small touch of colour, but it’s a soft-colour range,” says Marie. “It’s hints of oranges, reds and blues. The colour is there, but it’s not dominating.”
This is a part of Projects We Love 2018 issue. Get the full story here →
