Bolon wins Design Award for Best Web

We are proud to announce that Bolon has been awarded the prestigious ‘Best Web’ prize at Milan Design Week 2014. Sponsored by Microsoft, the award is given to the website that best uses the latest standards in web design, offers high levels of user friendliness and is compatible over various platforms. The jury, which included world-renowned Spanish architect and designer Patricia Urqiula, motivated their choice by describing Bolon’s campaign site dedicated to the launch of their Silence collection as ’having harnessed the possibilities of the web in an exemplary fashion’. The jury also commented that the site ’best represents the future of web - increasingly immersive, touch-optimised and unforgettable in its simplicity.’ Amongst other content, the site features visitor-controlled loops from a ground-breaking film ‘The Contradiction Of Silence’ made by Bolon in collaboration with internationally acclaimed choreographer Alexander Ekman. The full version of this short film also featured as an integral part of the site’s visitor experience. Annica Eklund, CEO at Bolon continues - ”How we chose to execute the film sequences definitely struck a chord with the jury. The slow motion, stop-start loops and the films’ colour and tone received a lot of positive comments. We are extremely grateful for this award as it is further conformation of our desire to push the boundaries of creativity within the design branch – in this case, using innovative technology to bring to life a visually strong concept in an unexpected way.”


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