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Flow - Introducing Visual Motion, Pastel Shades and Green Innovation

Swedish design company Bolon announces the release of their latest flooring collection Flow – and with it an innovative development within recycling. 

English | Swedish | German | Spanish | Italian | French | Simplified Chinese | Arabic | Danish | Norwegian | Polish | Dutch | Korean | Japanese | Russian | Portugese | Portuguese-Brazil | Turkish | Finnish

Inspired by the timeless mystery of our oceans, Flow highlights design fluidity, visual motion and soft pastel shades. This is partly achieved by the use of a transparent warp that allows the weave’s subtle colours to shine through, creating an overall impression reminiscent of a tranquil, watercolour vista. 

Flow’s design characteristics create a look that adds natural harmony and grace to any interior. Also, the fact that every article in the collection can be combined beautifully without adhering to strict pattern based laying makes it amazingly versatile -

Marie Eklund, Chief Creative Officer 

As well as making the collection available in rolls and tiles, the company is using the launch of Flow to introduce its new tile shape, ‘Scale’. Celebrating the natural, glistening beauty within the ocean, it is the company’s first organic tile shape which features a soft, rounded form.

From a sustainability perspective, Flow is a breakthrough collection. The bottom layer of the flooring’s backing is made of recycled material from Bolon’s recently commissioned onsite recycling plant – a process that results in the end product comprising up to 33% recycled material. 

The 90 million SEK investment in this facility is the latest expression in a long history of environmental innovation. Today, Bolon uses only modern, phthalate free raw materials, sources locally drawn groundwater for cooling and is committed to centralised production for both process control and logistical reasons. Each of these steps reflects a long-term vision the company defines as ‘A Future Without Footprints’. 

*Note to editors: Please use #AnOceanWithin and #BolonFlooring for your digital and social media updates.


From the very day we were established in 1949, Bolon has proven to be an environmental innovator. Our first business idea involved turning waste material into rag rugs and since then, we have continuously strived to apply more sustainable working and manufacturing processes. From 2014, all our products will be phthalate free. We develop and produce our own threads and only source from approved suppliers, and the material passes through refinement plants less than 250km from our production facility, further reducing our environmental footprint. Furthermore, Bolon products and processes hold many internationally recognised environmental quality certifications including BREEAM, Green Tag, Floorscore, ISO 9001 and ISO 14001. 


    • Two patterns divided in seven colour variations, all seven in both tiles and rolls.
    • One new Bolon Studio tile shape; Scale.
    • Recycled material in bottom layer of backing – up to 33% of the end product is recycled material.
    • Warranty: 10 years. Classification: 33 Heavy Commercial.
    • Full environmental certification.
    • Sales start February 3 2015