Bolon and Svensk Filmindustri - An Innovative Collaboration
Flooring presents one of the biggest challenges to contemporary open-plan office design. An expansive floor space naturally draws the eye. Overly bold, and the flooring risks overwhelming the other design elements. Not bold enough, and the space can feel drab and lifeless.
For the new Stockholm headquarters of Swedish film production and distribution company Svensk Filmindustri (SF), Bitte Granlund of Geco Architects opted for a balanced, refreshing flooring palette featuring triangular Bolon tiles in red, blue, orange and grey tones. While communicating a fresh and confident corporate approach, the tiles also subtly recall the coloured digital pixels of a movie screen.
“We wanted to send out the message that we are digital, innovative and forward-looking. Our headquarters should feel like home, but better.”
- Elsa Berg, head of corporate communications
The circulation of these bright tiles throughout the different meeting and work areas eliminated the hierarchy between public and private spaces within the office, further conveying Svensk Filmindustri as an open and transparent company.
The Bolon flooring had the added function of communicating Svensk Filmindustri’s commitment to environmental sustainability. Pollutant-free, recyclable and easily cleaned with eco-friendly products, the flooring’s texture and colours worked well with Svensk Filmindustri’s existing furniture, thus eliminating the wasteful need for entirely new interior furnishings.